Dry Beers The mid-1980s saw the emergence of dry beer, and through it the astonishing growth of the Japanese Brewer Asahi. It launched a new brand called Super Dry and saw a 25% increase in its market share within three years. As the name suggests, it is a straightforward concept equivalent to that with dry wine: a lager with a relatively low proportion of residual sugar. But clever marketing, and the characteristic outstanding package quality associated with Japanese Brewers, made it a clear winner. It was a product deliberately designed to appeal to as many people as possible through having no extreme flavor characteristics that might alienate sections of the populace. In no time it was followed by other dry beers (“me too’s”), and a dozen countries contributed over 30 new brands of dry beer.
Beer: Tap into the Art and Science of Brewing, Second Edition CHARLES BAMFORTH OXFORD UNIVERSITY PRESS
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10.06.2010 в 19:39Dry Beers
The mid-1980s saw the emergence of dry beer, and through it the astonishing growth of the Japanese Brewer Asahi. It launched a new brand called Super Dry and saw a 25% increase in its market share within three years. As the name suggests, it is a straightforward concept equivalent to that with dry wine: a lager with a relatively low proportion of residual sugar. But clever marketing, and the characteristic outstanding package quality associated with Japanese Brewers, made it a clear winner. It was a product deliberately designed to appeal to as many people as possible through having no extreme flavor characteristics that might alienate sections of the populace. In no time it was followed by other dry beers (“me too’s”), and a dozen countries contributed over 30 new brands of dry beer.
Beer:
Tap into the Art and
Science of Brewing,
Second Edition
CHARLES BAMFORTH
OXFORD UNIVERSITY PRESS