что это значит? о чем это вообще? это название статьи,если что
"The Moderating Impact of Informal Institutional Distance and Formal Institutional Risk on SME Entry Mode Choice"
"The Moderating Impact of Informal Institutional Distance and Formal Institutional Risk on SME Entry Mode Choice"
informal institutional distance = The concept of ‘distance’ has been used by international business scholars to explain variations in international business strategies and operations across countries. The more distant a host country is from the organizational centre of a multinational enterprise (MNE), the more it has to manage cultural, regulatory and cognitive differences, and to develop appropriate entry strategies, organizational forms, and internal procedures to accommodate these difference (c)
formal institutional risk не уверена, но возможно = This risk stems from the management
practices and controls that affect the efficiency with which resources are
used and that shape the effectiveness of the establishment (c)
Entry mode choice = 'способ' вхождения на иностранный рынок
малекнький вопрос: host country мне яндекс переводит как "страна-устроительница",это как..?
хоум кантри - это понятно, внутренний рынок,а хост?